Released on = July 13, 2007, 4:45 am

Press Release Author = Self Storage Promotions

Industry = Consumer Services

Press Release Summary = The blockbuster film Transformers is wowing moviegoers
nationwide, but portable storage units are up for some action with the ability to
morph from one use to another.

Press Release Body = KANSAS CITY, MO. (July 12, 2007) - \"Transformers\" is one of the
most anticipated movies of the summer - and the DreamWorks-Paramount Pictures film
has plenty in common with portable storage.

The Transformers movie is based on Hasbro\'s Transformers Action Figures. As its name
suggests, Transformers are robots that have the ability to transform themselves from
one object to another. In the Michael Bay film, for example, a yellow Camero
transforms itself into a guardian robot to protect Sam, the story\'s teenaged
protagonist. Another Transformer morphs from a cell phone to a Decepticon, an evil
robot clan with hopes of taking over the world. Transformers, in essence, can
transform into electronics, vehicles, animals and other objects.

If you are still wondering what that has to do with portable storage, the answer is
simple: Portable storage units can transform from a large steel box to many other
practical commercial, educational, government and industrial uses. In other words,
portable storage isn\'t just for storage anymore. Indeed, portable storage can be
transformed into classrooms, air conditioned office space, makeshift pharmacies,
informational kiosks and much more.

\"The classic Transformers story line is just as relevant today as it was when the
toys were first introduced decades ago,\" said John Finnessy, CMP, Executive Director
the National Portable Storage Association, or NPSA, a nonprofit membership
association dedicated to the advancement of the portable storage industry. \"Much the
same, portable storage is just as relevant today as it was when it was introduced 50
years ago. Actually, portable storage is even more relevant because it\'s evolved
beyond containerized shipping to offer many innovative uses that save users time and
money and make doing business more convenient.\"

Portable storage containers may be made from steel, but they are nevertheless
flexible. Portable storage units can be customized to shed some natural light on the
interior through windows, for instance. The units can also be fitted with custom
shelving to store records or other items. With doors at the front and back ends of
the units, access is easy. And with the ability to install high-tech security
systems, the portable storage units can transform from a plain metal box to a
security depot.

\"Malcolm McLean transformed a steel shipping container into a portable storage unit
50 years ago,\" said NPSA Operations Manager Joel Rathbone. \"Today, portable storage
vendors are transforming those same units into whatever the storage situation
requires. From auto dealerships to classrooms to mobile offices, portable storage
may be deemed the original Transformer.\"

For more information, visit www.npsa-us.org.

The National Portable Storage Association
The National Portable Storage Association is dedicated to the advancement of the
portable storage industry. We at the NPSA are here to serve those in the portable
storage industry who rent, sell or lease containers, trailers and mobile offices.
The NPSA assists members with industry, regulatory and workforce issues; plus,
offers members networking, marketing and legislative support at national, state and
local levels.

PR Contact:
Jennifer LeClaire
Self Storage Promotions
954.454.0072
jennifer@selfstoragepromotions.com
www.selfstoragepromotions.com




Web Site = http://www.npsa-us.org

Contact Details = Jennifer LeClaire
Self Storage Promotions
954.454.0072
jennifer@selfstoragepromotions.com
www.selfstoragepromotions.com